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| During the commercialization phase integrated marketing materials for the launch are developed, which communicate the products benefits and positioning to consumers and create consumer demand. While marketing materials will differ for each product, they may include POS displays, brochures, in-store graphics, public-relations campaigns, sampling programs, informational websites, or paid media advertising as appropriate. At this commercialization phase, we work closely with the co-development partner to develop sales relationships with retailers to merchandise or test market the product. Terms and pricing are negotiated and physical production of the product begins. Logistics such as purchasing, invoicing, warehousing, shipping and bill collecting are commenced. At product launch, marketing support is executed to create consumer demand. Market launches will be scalable, allowing partner companies to rapidly expand successful product launches. |
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