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Proactive consumers. Consumers of nutraceutical products are demographically diverse: a young mother who wants a healthy baby, an old man with a prostate problem, a young man trying to bulk up to make the team, a middle aged woman worried about osteoporosis. What they share is a proactive approach to managing their diet and health through better nutrition. This proactivity, shared by the approximately half of the U.S. adult population that uses nutraceutical products, makes this an attractive group for marketing new products. |
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