Specialty Nutrition Group Announces Annual Golden Egg Awards
Celebrating innovation in nutrition.

July 12, 2004

Boca Raton, Florida: Specialty Nutrition Group, a leading nutrition technology commercialization firm, today announced the annual Golden Egg Awards. Recognizing the need to cultivate and recognize innovation in the nutrition field, the Golden Egg Awards will be presented annually to both an ingredient supplier and a consumer brand company that have launched the most innovative product of the year in the nutraceutical product category.

Judging criteria have been established to define the ideal nutraceutical product:

1. Safe for human use.
2. Proven efficacy in humans for intended use.
3. Intended use addresses a meaningful health issue.
4. Protected intellectual property (patent applied or awarded).
5. Economically viable and commercially available.

The awards will be judged by an independent panel of industry experts and presented at the NBJ Newport Summit.

“We realize the importance of cultivating innovation in the nutrition business and would like to honor those inventors and companies who bring genuine progress to the industry,” said Greg Horn, President of Specialty Nutrition Group.

Submissions for the 2004 Golden Egg Awards will be accepted by e-mail to inventors@specialtynutrition.com or regular mail through January 31, 2005.

About Specialty Nutrition Group

Specialty Nutrition Group is a nutrition brand building firm focused on commercializing innovative, IP-protected nutritional technologies. SNG acts as co-development partner with large consumer products and nutrition companies to rapidly commercialize nutrition innovations, represents academic institutions and individual inventors to find new commercial applications for their inventions, and develops its own brands for commercial launch in the nutraceutical market. The professionals of Specialty Nutrition Group have been responsible for launching new nutraceuticals products with current annual retail sales of over $1 billion.