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| Worries about food safety and quality. Consumer awareness about food quality and safety is at an all-time high. Bovine diseases, such as BSE and foot-and-mouth disease, have created a new fear of food in America and Europe. Consumer backlash against genetically engineered foods and media speculation about agricultural terrorism adds to the public concern. This new consumer awareness is driving the rise of organic and natural products. The underlying food quality and safety concerns must be a factor in all new product launches in the nutraceutical business. |
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