Greg Horn has dedicated his career to building brands that enhance healthy living. He was Chief Executive Officer of General Nutrition Centers, Inc., a $1.5 billion NASDAQ-traded company. He held a number of positions with GNC, including head of marketing and business development and chief operating officer before becoming CEO and was instrumental in building the GNC brand and in expanding the company by $100 million per year 11 years in a row, from $400 million to $1.5 billion in revenues. When GNC was acquired in 1999 by Royal Numico, he was chairman of Royal Numico’s North American Executive Committee, overseeing all the company’s $2.5 billion specialty retail, mass market, and direct selling operations on this continent. He is the founder and CEO of Specialty Nutrition Group
, Inc. (SNG), a leading innovator in the nutrition brand building from concept through launch. He also a partner with Lyric Capital, a boutique venture capital firm and serves as an advisor or board member to several health-oriented companies, including PacificHealth Laboratories, Brand New Brands, Efficas, and Know Fat Franchising. He holds an MBA from UCLA and a BA (summa cum laude, phi beta kappa) from the University of Redlands.
